Download Developing New Functional Food and Nutraceutical Products by Debasis Bagchi, Sreejayan Nair PDF
By Debasis Bagchi, Sreejayan Nair
Developing New sensible foodstuff and Nutraceutical Products presents serious info from conceptualization of recent items to advertising and marketing, aiming to provide an exceptional figuring out of the complete method via certain insurance of key techniques, specifically innovation, law, production, qc, and advertising.
Chapters offer insights into industry and aggressive research, product layout and improvement, highbrow estate, factor sourcing, fee keep an eye on, and revenues and advertising and marketing thoughts.
- Examines key concerns in product improvement
- Provides a streamlined process for product development
- Addresses production and quality controls demanding situations
- Includes key classes for a winning product release and powerful advertising
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Extra info for Developing New Functional Food and Nutraceutical Products
Millennials can smell hypocrisy a mile away, and they will hunt you down if you try to pull one over on them. It won’t be pretty. 6 MILLENNIALS VALUE USER-GENERATED CONTENT (UGC) In terms of pitching a brand to millennials, what matters most to them is not advertising or overt sales promotion, but rather what their friends, peers, and families think about a particular product or service. They would prefer to see or hear testimonials or read reviews from peers or siblings or close friends. They don’t want to be sold.
Most innovations are expected to take place in the dairy and bakery categories. Among the new products launched in Brazil in 2015 was Grano Brasilis Panqueca, which contained linseed, a functional ingredient that claimed to prevent cardiac and immune diseases, with antiinflammatory and antioxidant properties. Euromonitor (2014) found that consumers were more concerned with health, especially with general wellbeing, weight management, digestive health, energy boosting, and endurance; and that the fastest-growing health products were related to: energy boosting, food intolerance, general wellbeing, digestive health, and beauty.
Chinese consumers are very concerned with health, and believe that functional foods are a great way to take care of the body. 2 Functional foods variations in product popularity by region. Products containing “friendly” bacteria are more common in Beijing, traditional cooling herbs in Guangzhou, and tonic herbs in Guangzhou and Chengdu (Agriculture and Agri-food Canada, 2014). From a strategic perspective, Chinese firms want to launch more premium products as consumers become more sophisticated in their purchasing habits.