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Download Coffee Activism and the Politics of Fair Trade and Ethical by Eleftheria J. Lekakis PDF

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By Eleftheria J. Lekakis

This ebook explores the politics borne of intake in the course of the case of espresso activism and moral intake. It analyses the enterprises, constructions, repertoires and applied sciences of promoting and participation within the politics of reasonable exchange intake via an exploration of the connection among activism and intake.

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Additional resources for Coffee Activism and the Politics of Fair Trade and Ethical Consumption in the Global North: Political Consumerism and Cultural Citizenship

Example text

But for some things it’s more difficult, and for some things that are more of a luxury item the fair trade price might make it even more expensive and then I might think twice about buying it, but then maybe I would just not buy it altogether rather than buying the non-fair trade option. e. e. clothing, jewellery, household items), there appear to be two strong attitudes among the interviewees. On the one hand, luxury items remain a niche market, due to their excessive cost. On the other hand however, as evident above, on a fundamental level the practical economic barrier to accessing the fair trade market has been contested.

The streamlining of branding in the fair trade market has been crucial in soliciting solid public support to the movement (Lekakis, 2012). The reception of the Fairtrade Mark has been more than welcoming, as expressed by all interviewees: I think [the Fairtrade Mark] has become a very recognisable brand now . . I think it’s very important and it’s a clear labelling design. People understand what it means for the most part, and it’s easy to see in a shelf in a supermarket or a shop. If you’ve got four different products of the same type, you can pick out immediately which is the fair trade one.

20 Coffee Activism and the Politics of Fair Trade with the institutionally oriented approach of political science. The relevant work conducted by Michele Micheletti has irrevocably impacted the study of the politics of consumption in a most thorough and coherent manner. Geography and anthropology tend to present a broadened scope of space, agency, human organisation and rituals vested in case-specific settings, such as ethical consumption; three prominent cases of careful multi-situational analysis of ethical consumption that deserve acknowledgement include the work of Gavin Fridell, Kathryn Wheeler and the research team of Clive Barnett, Nick Clarke, Paul Clock and Alice Malpass.

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